So the correct definition of an Omni Channel Approach is;
Omni-Channel Retailing is the evolution of multi-channel retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on.
We thought of having a bit of fun with this concept and wanted to showcase how important it is for businesses to consider “all channels” when it comes to communicating with their consumers and customers. We built this infographic as an example to show the various categories, channels and sources from where some one receives (wait for the drum roll) birthday wishes!
We love the change in trends … and that too in such a short time. Read through the graph and let us know what you think.
What can we learn from this?
This infographic goes to show that if you are a business, and if you think your consumers are only interacting with you over your website – you are wrong. Your potential consumer is approaching content from various sources which include social media, search engines, guest blog posts, articles on media websites, articles published offline, banner ads, print ads … and the list goes on.
It is crucial that for an effective digital strategy, a brand must consider an omni channel approach towards its presence online.
P.S – If you want to share this on your website or blog, you can always use our embed link located on http://visual.ly/omni-channel-approach-birthday-wishes
