By their very nature, startups usually have fewer resources. With limited funds and so much to think while running a startup, UX design often is the last thing on the minds of many entrepreneurs. It is not at all uncommon that one person wearing multiple hats at a startup does various tasks.
Why UX Matters?
You might have heard the term UX Design but let’s understand what it means and how your startup can benefit from it.
UX stands for User Experience and it is as important as the visual identity of your business. It does not matter how pretty your product looks like if your users do not know how to interact with it. In simple words, it is the process which ensures users have the best possible experience so that they can refer your product to others. We wrote a blog post a year back explaining the difference between UI and UX. As explained earlier too, UI is all about how it looks while UX is all about how it works.
Hence, why does UX matter? – simply because the experience speaks more volumes and can get you good, or bad reviews depending on how you have thought about the experience of how your product works.
Incorporating UX Design at your Startup
When we talk about Startups, we are referring to internet based startups. These businesses are based online and hence, it is key for every startup to think about UX since their website is their first impression to users.
Whether it is a new type of software or an e-commerce store, a poorly crafted or confusing experience will make the potential customers frustrated and turn to competitors instead. Remember that the users spend an average time of 8 seconds on a website and decides if they want to continue. So, it’s fair to say – the first impressions count for everything.
There are various ways how to incorporate UX. Persona development has a great impact on how you can chart out the target audience. Creating a detailed information architecture helps in planning the navigation. Prototyping is the biggest and most useful tool to map the user journey. Finally, test you theory by getting user feedback on your prototype.
So what does a UX Designer do exactly?
In order to build a great product, a UX designer will research everything. Researching that what is already out there, and what your users need. A UX designer also charts the user journey and tests the theory about the flow of the product. A UX designer can be a great visual artist as well that can create the visual identity of the product – but not every web designer is a UX architect. An in-depth research into the market and investing in UX as an activity before launching a product will save a startup time, money and a heartache later on!
At Conceptualize, we work with startups and corporate who want to invest in UX as an activity and work with them to plan and strategize a user journey that helps them create an experience that creates an impression. Learn more about what Conceptualize offers as a service for UX in Dubai, UAE