What is content marketing?
It may sound like a fancy term and a new age marketing technique, however content marketing is simply the art of reaching out to your target audience without directly selling a product or service to them. You educate your audience by providing knowledge and help them make an intelligent decision themeselves on what is right for them. In other words, it may also be called non-intrussion marketing
Creating content for websites
Content is 'king' and context is the 'queen'
Over the years, marketing has evolved and digital plays an important role in reaching out to an audience today. Today, creating fresh new content is at the center of digital marketing. Search engines rank your online presense based on your content marketing efforts.
This is why larger brands allocate up to 25% of their marketing budget towards content marketing. We help in the creation of content for website's by writing search engine friendly content for pages and writing blog posts for our clients.
The search engine optimization roadmap.
The power of search.
Search Engine Optimization (SEO) is the process which increases a website’s rankings in search engine results and subsequently increases site traffic and revenue.
SEO is an umbrella term which encompasses many different strategies. There are a lot of ways one can improve a website’s rankings we know how to choose the ones that are best for your business.
We can write your copy, build your links, get you press coverage, run your campaign, write recurring content such as blog posts, optimize your site for powerful keywords, and whatever else it takes to increase your revenue. We are constantly researching and developing new and better ways to optimize your site.
Content is not limited to just written text.
Content is a combination of text, images and video.
Content is consumed in the form of text, images and video over the internet and primarly on social media channels. 300 hours of video are uploaded to YouTube every minute! Almost 5 billion videos are watched on Youtube every single day.
We help in custom photography for web content and creation of video content. Your website may need corporate photography of your team, shots of your projects, product photography for e-commerce and much more.
We also create explainer motion graphic video as well as corporate video shoots for advertising.