A key decision around digital is whether to attack or defend.
Digital strategy is not IT strategy
Company may have a business or IT strategy that incorporates digital technology. An IT strategy does not equal a digital strategy.
Why? Because most IT strategies treat technology in isolation. Today’s hottest customer-facing solutions rely on pervasive digital connections in which individual technologies merge to deliver an experience.
Does your strategy capitalize on that? We need to refine the definition of digital and strategy. Experience changes understanding. Organizations have been on a power curve gaining experience concerning digital, with their understanding evolving at an exponential rate, revising the common understanding of digital.
We help organization analyse and create a digital strategy that are refined to meet the business goals.
The omni channel approach towards marketing
A customer interacts with your brand at various touch points. Recognize it.
Your marketing efforts may be targeted towards an audience who may consume the marketing content, search more about your brand, discuss it on social media, check your website and ask the community about their opinion. They may buy from you and then interact with the brand using their mobile phones, IVR's, customer service centers and through your website's feedback section.
An optimal digital strategy needs to concentrate on selling using digital and customer service and after sales using similar platforms. A complete omni channel strategic approach may leave minimum cause for negative sentiments. The experience of how your customers interact with your brand will define their loyalty towards it.
Interactive solutions and digital brand activations
An interactive campaign or activation aims to merge the digital with the physical world.
A Digital Brand Activation (or, DBA) is a fast-launch online campaign that drives immediate sales/leads through deep-level audience engagement and specific action prompts.
Digital is a persistent layer of our daily lives. Consumers select their own experience; Marketeer's can only connect with them and create relationships. The strategy towards a digital and interactive campaign is to identify the audience, plugin in the interactivity, develop a theme and lead the campaign.
The result of these efforts is a proven, off-the-shelf strategy that enables eye-opening results right from the start of a campaign’s launch. We help in formulating interesting and innovative strategies for brands.