Inbound marketing is the business of helping people find what they need, because let's face it: no one likes being sold to. Over the past decade, people have drastically transformed how they consume information and make purchase decisions. In order to grow your business, how you market to potential buyers must change.
What is inbound marketing?
Inbound marketing focuses on creating quality content that aligns with potential buyers’ interests, and then distributing that content through various online channels, such as email and social media, to pull people toward your company and its products or services. Inbound marketing is the most effective marketing method for doing business online.
According to HubSpot, inbound marketing practices produce 54% more leads than traditional outbound practices, such as direct mail and traditional advertising.
Demand generation & lead nurturing
Crafting and publishing content is just one piece of the marketing puzzle.
To drive qualified leads to your sales team, you need to strategically distribute your content, and then nurture qualified leads until they are ready to buy.
We use an integrated approach of paid search, Influencer outreach and strategic lead nurturing campaigns to drive demand and optimize the quantity and quality of leads flowing through your pipeline. Using industry-leading inbound marketing software, we capture lead intelligence data that helps you categorize and identify your best leads for your sales teams and provide insight about which marketing channels and campaigns are most effective.
The power of inbound marketing
We will work closely with you to develop a custom inbound marketing program.
Inbound marketing is about attracting potential buyers to your company through compelling content. The word here is "CONTENT". Constant content creation is the core of inbound marketing. Once content is created, it needs to be strategically distributed.
Through a detailed buyer persona development process, we become experts in who your buyers are, where they spend their time online and how they make buying decisions. This allows us to create and promote the right content in the right place at the right time.
We will work closely with you to develop a custom inbound marketing program to enhance your current marketing efforts.
We can create uber amounts of content for your website.
Content is not limited to just written text.
Content is a combination of text, images and video.
Content is consumed in the form of text, images and video over the internet and primarly on social media channels. 300 hours of video are uploaded to YouTube every minute! Almost 5 billion videos are watched on Youtube every single day.
We help in custom photography for web content and creation of video content. Your website may need corporate photography of your team, shots of your projects, product photography for e-commerce and much more.
We also create explainer motion graphic video as well as corporate video shoots for advertising.
We can work with your CRM.
... and what ever else is required.
Are you using a CRM system currently? We can work with enterprise solutions such as Microsoft Dynamics or even a custom built CRM solutions.
Not using a CRM yet ... really? It's still not too late. Talk to us and let us show you how we use Active Campaign Professional to drive our business and completely automate our inbound marketing activities.